The Power of Info Sponging: Learning from "Sticky Church"

As professionals, we often focus on literature and resources within our own industries. However, exploring books outside of our immediate field, like I'm doing with "Sticky Church" by Larry Osborne, can offer invaluable insights and fresh perspectives. This practice, known as info sponging, is not just about broadening knowledge but about cross-pollinating ideas from different industries to spark innovation in our own.

Why "Sticky Church"?

"Sticky Church" is a fascinating read, primarily targeted at pastors and churches. It delves into the concept of creating churches that members deeply connect with and are hesitant to leave. Osborne's central focus is on the power of small groups within the church to foster a sense of community and belonging. He advocates for sermon-based small groups, which not only encourage deeper engagement with the church's teachings but also promote a strong, interconnected community.

This approach of sermon-based small groups is a unique strategy for building a 'sticky' church, where simplicity in programs is key. The aim is not merely to increase the number of attendees but to cultivate a congregation that is genuinely committed and connected.

The Insight for Other Industries

While "Sticky Church" is tailored for a religious context, its principles hold universal appeal. For instance, the idea of creating an environment where people feel deeply connected and integral can be transformative in any organization or industry. The focus on simplicity and depth over breadth is another takeaway that can be applied broadly, encouraging us to prioritize quality and engagement over mere numbers.

Info Sponging in Action

The concept of info sponging is exemplified by the founder of Priceline. His breakthrough idea of selling discounted airline tickets at the last minute was inspired by a conversation with a grocery clerk about the perishability of produce. This cross-industry insight led to a revolutionary business model in the airline industry.

Conclusion

Reading "Sticky Church" is a testament to the value of info sponging. By stepping outside our industry bubbles, we can discover novel ideas and approaches that can lead to significant breakthroughs in our respective fields. The key is to remain open and curious, ready to absorb and adapt ideas from a wide range of sources.