Harnessing the Power of Words: Lessons from Phil Jones' "Exactly What to Say"

Last week, I had the incredible opportunity to hear Phil Jones speak live. It was a reminder of why his book, "Exactly What to Say," is a must-read for anyone who relies on communication in their professional life. This book isn't just a guide; it's a treasure trove of insights drawn from neurolinguistic programming that demonstrates the profound impact of choosing the right words at the right time.

The Magic of Language in Communication

Jones' book delves into the nuances of language and how specific word choices can significantly alter the direction and outcome of our conversations. He introduces persuasive language patterns that are not only effective but easy to implement in various scenarios, from sales pitches to everyday dialogue.

The Power of Questions Over Statements

One of the key takeaways from Jones is the emphasis on using questions rather than statements. This approach not only makes the listener feel more involved and in control but also guides the conversation subtly towards the desired outcome.

Building Relationships Through Words

"Exactly What to Say" goes beyond mere transactional interactions. It's about building long-term relationships and trust. Jones' techniques are designed to create a rapport and a deeper connection with the listener.

Golden Excerpts from the Book

During his talk, Phil shared some golden nuggets from his book:

• Open-mindedness as a Gateway: Starting a conversation with "How open-minded are you?" creates an immediate interest in the listener. This phrase invites them to be a part of the idea you're introducing, leveraging their desire to be seen as open-minded.

• The Power of 'But': Interestingly, Jones points out the impact of the word "but," typically advised to be avoided. For example, saying "I'm not sure if it's for you, but..." piques curiosity. It subtly suggests to the listener that there might be something worth their attention.

Why This Book is Essential

For those of us who communicate for a living, understanding the strategic use of language is crucial. "Exactly What to Say" offers a roadmap to mastering this skill. It's a practical guide filled with easy-to-use advice that can transform our daily interactions and make us more effective communicators.

In conclusion, Phil Jones' expertise in the art of persuasion through precise language is not just informative but transformative. Whether you're in sales, marketing, management, or any field that relies on effective communication, this book is a valuable resource for honing your skills and making every word count.