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Mastering Negotiation with "The Full Fee Agent": Transform Your Approach with No-Oriented Questions

January 15, 20242 min read

Introduction:

Negotiation is an art and science that many aspire to master, especially professionals looking to enhance their engagement with clients and achieve more favorable outcomes. A breakthrough approach, highlighted in "The Full Fee Agent" by Chris Voss and Steve Scholl, has the potential to revolutionize your negotiation tactics. Central to their strategy is the use of "no-oriented questions," a method that might seem counterintuitive at first but is incredibly effective in advancing discussions and negotiations.

book cover

The Power of "No"

Traditionally, we're taught to seek affirmative answers, associating "yes" with progress and agreement. However, Chris Voss introduces a paradigm shift by emphasizing the value of receiving a "no" response. This approach is rooted in the psychological comfort people find in having the autonomy to say no, which lowers their defenses and fosters a more open and honest dialogue.

Implementing No-Oriented Questions

"No-oriented questions" are ingeniously designed to encourage a negative response that paradoxically propels the conversation forward rather than stalling it. This technique can be particularly useful in negotiations where resistance is anticipated. Here are some examples provided in the book:

  • "Would you be opposed to me sharing a story?"

  • "Would it be unreasonable to do a Zoom call before I visit the property?"

  • "Would it be impossible to stage the property before we list it?"

  • "Are you totally against the idea of us working together?"

  • "Would it be wrong to assume you’ve formed an impression of whether you want to work with me?"

  • "Would it be crazy to think you have a price in mind?"

  • "Would it be out of line to ask if you’re considering other agents?"

  • "Would it be off base to say you’re looking to sell quickly?"

These questions cleverly shift the focus, allowing the other party to feel in control while subtly guiding the direction of the conversation to your advantage.

Why It Works

The brilliance of no-oriented questions lies in their ability to make the respondent feel safe, respected, and understood. When people say no, they often feel they're protecting themselves, which can make them more receptive to listening and more open to considering what you have to offer. This method fosters a collaborative rather than confrontational atmosphere, crucial for successful negotiations.

Dive Deeper

If these insights intrigue you, "The Full Fee Agent" is a treasure trove of strategies and perspectives that can elevate your negotiation skills. Whether you're dealing directly with clients, navigating internal discussions, or looking to refine your persuasive communication, the book offers a comprehensive guide to turning negotiations into opportunities for mutual success.

Enhancing your negotiation skills is a worthy goal for 2024, and with the innovative approaches outlined by Chris Voss and Steve Scholl, you're well on your way to achieving more effective, balanced, and rewarding outcomes in all your interactions.

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Seth Dailey

Seth is the Co-Founder of both The Dailey Group and Keller Williams Gateway in Baltimore, Maryland. He serves as the Operating Principal for the brokerage and as the team leader for The Dailey Group, which consistently helps over 150 families a year. Seth, a Montana native, is passionate about empowering leaders and teaching people to make smart financial moves. Prior to real estate, Seth held his CPA designation and worked as a mortgage lender before joining forces with his wife of 20 years, Alyce. Seth can usually be found at the nearest coffee shop with a personal growth book in hand while scribbling down his next great idea on the back of a napkin.

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