I Only Do 5 Things – A Lesson in Clarity

Professional Development| Personal Development| Business Growth

February 20, 2025•1 min read

At Family Reunion (a KW industry event I’ve been attending), Richard Ruvin shared a message so simple yet powerful that it stuck with me instantly.

His approach? He only does 5 things.

When working with clients, he guides them through these five essential questions:

1️⃣ What should we do to get it ready?
2️⃣ When should we go to market?
3️⃣ How should we price it?
4️⃣ What should we do if we get an offer?
5️⃣ What should we do if we don’t get an offer?

That’s it. No fluff—just absolute clarity. And it works. His team closes over 200 transactions a year, proving that keeping things simple and direct is often the best approach.

Hearing this made me step back and ask: How can I distill my own value so clearly for my clients? Because at the end of the day, clarity is power.

Want to hear more of Richard’s insights? Check out The MREA Podcast - Episode 70, where he breaks down his approach and much more.

Seth Dailey

Seth is the Co-Founder of both The Dailey Group and Keller Williams Gateway in Baltimore, Maryland. He serves as the Operating Principal for the brokerage and as the team leader for The Dailey Group, which consistently helps over 150 families a year. Seth, a Montana native, is passionate about empowering leaders and teaching people to make smart financial moves. Prior to real estate, Seth held his CPA designation and worked as a mortgage lender before joining forces with his wife of 20 years, Alyce. Seth can usually be found at the nearest coffee shop with a personal growth book in hand while scribbling down his next great idea on the back of a napkin.

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