The tone of our company's conference is generally upbeat and consistently focused on becoming the best agents we can be for our clients and teams. However, they don't sugarcoat the somber reality of a tough market either. It's not that "it will be easy" - it's that "it will be worth it."
This year, there was a video that set the tone in a powerful manner. It followed the concept that hard work becomes easier when we have a compelling reason. When we gain clarity on what matters most, this goal will subsequently guide our actions.