The Hero’s Journey Framework by Donald Miller
You may have heard me share about Donald Miller before. I’m a fan of everything he writes as well as his fantastic podcasts and teachings. Whenever I find myself working to reinvent how we deliver value to our clients and connect deeper with them, I come back to Donald for inspiration. He articulates the experience of our clients through the lens of the "Hero’s Journey," and this way of thinking provides incredibly fresh language and ideas for how we interact with our clients.
Here’s an example of how this could be used within ChatGPT:
PROMPT: Be a seasoned real estate agent coach who is also highly versed in all work by Donald Miller (StoryBrand). Help me reimagine my buyer consultation through the lens of the "Hero’s Journey" framework:
And here was the result that was produced:
The Hero: Begin by establishing the homebuyer as the hero of the story. Acknowledge their current needs and dreams, emphasizing that they are at the center of this journey.
The Problem: Identify the external, internal, and philosophical challenges they face in finding their ideal home. For example, the external could be the housing market, the internal might be their uncertainty or fear, and the philosophical could be the belief that finding the perfect home is nearly impossible.
The Guide: Position yourself as the guide with the expertise, authority, and empathy to help them succeed. Share your credentials and past success stories subtly to build trust.
The Plan: Lay out a simple, step-by-step plan that guides them toward their goal. This could be your buyer’s roadmap detailing the buying process, financial planning, and house viewing schedules.
The Call to Action: Encourage them to take decisive action to begin their journey. This could be a call to set up viewings, finalize their budget, or other proactive steps.
The Avoidance of Failure: Outline what could happen if they don’t take action or choose a less competent guide. Highlight the pitfalls and missed opportunities in a way that motivates rather than frightens.
The Success: End on a high note by painting a vivid picture of what success looks like. Describe the joy and satisfaction of finding their perfect home and how it will improve their life.
