“If I can build a custom GPT that thinks like me, I just created a second version of me.”
That line hit hard. Because let’s be honest: most days, it already feels like we’re managing five jobs at once, team leader, marketer, recruiter, coach, compliance officer. No wonder we end up working late, reacting more than leading.
But what if we could scale ourselves without cloning our calendars?
That’s what the idea of a “Digital Twin” unlocks. Imagine training an AI assistant to follow your standards, your voice, and your business logic. You’d have a smart, scalable partner handling the 80%, so you can focus on the 20% that actually requires your judgment.
Think beyond automation. This is about delegation at scale, done right. Your GPT doesn’t just answer questions, it enforces culture, executes your playbook, and never forgets the details.
So what would a digital version of you handle today? Onboarding emails? Compliance checklists? Marketing reviews? Build it once. Let it run daily. Start with one task. Record your logic. Then teach the machine.
Because burnout isn’t a badge of honor, it’s a warning sign that we haven’t scaled our brains yet.