Discover Your "One Word" for 2025

Planning season is here, and if you’re anything like me, you’re up to your ears in strategies, goals, and acronyms galore. It’s a whirlwind of business plans, Big Rocks, and 1-3-5s. But let me tell you—one of the simplest, most impactful tools I’ve ever used doesn’t need a spreadsheet or a checklist. It’s an idea from Jon Gordon’s The One Word, and it’s the key to clarity.

Here’s how it works: instead of drowning in a list of resolutions or goals, you choose one word. Just one. This word becomes your guide for the year—a north star for your decisions, a focus for your actions, and a daily reminder of what matters most.

Why is this so powerful? Because simplicity works. When you choose a word, it strips away the noise and gives you clarity. It reminds you who you want to be and keeps you moving toward it.

As Alyce and I look to 2025, we’re already reflecting on our “one word.” This practice has changed the way we approach our business, but it’s also been transformative for our family life. It’s not just a strategy; it’s a mindset shift that keeps us intentional and aligned.

So, what about you? What’s the one thing you need more of in 2025 to grow into the person you want to be? Take a moment—give yourself permission to pause and reflect. Let the word find you. When it does, don’t be surprised if it becomes the anchor you’ve been looking for, unlocking clarity and momentum you didn’t even know were possible.

Here’s to a focused and meaningful 2025—one word at a time.